In my opinion, a resume is to a job as a media kit is to blogging. No matter what stage you are in your blogging, if you have plans to monetize it or just scale it bigger than what it is now, I think it’s necessary (and professional) to start with a media kit. This post will highlight how to build a media kit, the contents I include, the logistics I stick to, and the software you can use to make yours your own.
This is pretty obvious. Just make sure that the title is L E G I B L E and free of any blurry action.
We all like putting faces to names, so a portrait of yourself is necessary. Some people include a number of different pictures of themselves (ranging from full body to portraits) but for space purposes, I only include a portrait. Again, one that is clear and free of blur, and also shows your style/personality.
Ok, so your blog is amazing. But who are you? This section can highlight a number of things including: facts that relate to why you started a blog, quirks about yourself, things you enjoy (but not something corny like long walks on the beach). It’s totally ok to talk about yourself in 4-5 sentences. As long as you’re concise.
Here is where you talk all things about your blog such as: when you started, why you started, what you hope to achieve, who your readers are, what you focus on, what your aesthetic is, etc. This to me is one of the most important aspects because a brand can know right off the bat if you are a right fit for their brand (if you’re the one reaching out).
I get it. Not everyone has HUGE numbers just yet. I’m still growing so I speak for myself too. But, I highlight the areas where I do excel. For example, Instagram is a huge part of my brand and is where I get a lot of traction, so I highlight my engagement, my followings, & my likes/comments. I still highlight my blog numbers because while social is great, you should pay attention to how well your posts are performing. These numbers play a big role in determining how much to charge for posts. If your following is large on any other social account, include that! But if not, I would recommend not to. For example, my twitter following is very low. I have barely begun re-scratching the surface of Twitter so right now, I choose not to highlight that or Pinterest in my kit. Keep the stats as recent as possible. So if you’re sending an email in May, make sure your stats are reflective of your April numbers.
Personally, I like to share notable brands I have worked with in the past as a “reassuring” measure for a new brand that I am capable of getting the job done. To add a cherry on top, getting a quote from a brand you’ve worked with in the past can also add a personal touch. That’s why it’s always best to leave every collaborative relationship on a good note. You never know when you may need their input.
So with all that info, a few more things you should note:
Just as a resume is best kept to one page, I personally believe a media kit should do the same. Brands receive an influx of requests daily, so you want whoever is looking at your kit to be able to get the whole idea of you in a matter of seconds.
Keep your text (About Me, About Blog) to 5 sentences or less. As I mentioned above, being concise is your bestie with your kit. Inundating a brand with unnecessary info and long text may sound great to you (because you want to show that you’re worth the “investment”) but for the brand, it could be a headache and end up being looked over. Basically, don’t ramble.
I’ve used Photoshop to create programs for events and flyers. It is more trickier to grasp, but once you do, you’re set to create a really great kit! You can purchase Photoshop as part of the Adobe Creative Cloud for $9.99 a month, here.
I’ve also used PicMonkey to make flyers. It’s much more basic than Canva and Photoshop but, it gets the job done. It’s also very easy to understand.
I remember scouring the internet to find out what to include in my media kit so I hope this helps some of you! I’m constantly (and I mean constantly) revising my kit to update numbers as my platform continues to grow, so make sure to keep things up to date and current.
Until next time…