This post was originally published in April 2017 and has been updated as of February 2022

In my opinion, a resume is to a job as a media kit is to blogging. If you are in the early stages of your blogging, influencing, and or content creator journey and you have plans to monetize it, I think it’s necessary (and professional) to have with a media kit. This post will highlight how to build a media kit, the contents you should include, the logistics you should stick to, and the software you can use to make your own.

CONTENT

Blog Title: This is pretty obvious. Just make sure that the title is legible and free of any blur.

Portrait: We all like putting faces to names, so a portrait of yourself is necessary. Some people include a number of different pictures of themselves. You want to make sure that your photos are high quality and clear. This is the first glimpse to the brand of who are you are. If you choose to show multiple images, choose ones that highlight what your blog/social media are all about.

About Me: So your blog is amazing. But who are you? This section can highlight a number of things including facts that relate to why you started a blog, quirks about yourself, things you enjoy, etc.. It’s totally ok to talk about yourself in 1-2 sentences. As long as you’re concise.

About Your Blog/Page: Here is where you talk all things about your blog such as when you started, why you started, what you hope to achieve, who your readers are, what you focus on, what your aesthetic is, etc. This to me is one of the most important aspects because a brand can know right off the bat if you are a right fit for their brand (if you’re the one reaching out). Again, best to keep it as concise as possible. Sometimes you may need to take a step back from what you wrote, and re-read as if you are a brand looking at the post. That’ll help you cut down any unnecessary wording.

Stats: Not everyone has large numbers. And that is perfectly ok. Because micro-influencers are still able to partner with brands on a consistent basis. I recommend showcasing the areas where you do excel. For example, my Instagram is a huge part of my brand and is where I get a lot of traction, so I highlight my engagement, my followings, my demographics (this is major to me. Let’s a brand know that you are aware of the audience you are reaching). I also highlight my blog numbers because, while social is great, you should pay attention to how well your posts are performing. These numbers play a big role in determining how much to charge for posts. If your following is large on any other social account, include that!

Past Collaborations:  If you’d like, you can share past collaborations with brands. If you are just starting out, this is a good way to show that you have some level of experience working with brands. Even if it is on a gifting basis. This is your time to shine. To add a cherry on top, getting a quote from a brand you’ve worked with in the past can also add a personal touch. But don’t lie and forge a quote. That’s why it’s always best to leave every collaborative relationship on a good note. You never know when you may need their input.

If you haven’t worked with any brands just yet, you can include what services you offer. This can be gifting in exchange for posting, paid collaborations (be specific with the offerings such as IG Feed, Story, Pinterest Feed, etc.).

LOGISTICS

So with all that info, a few more things you should note:

Keep it to One Page: Just as a resume is best kept to one page, I personally believe a media kit should do the same. Brands receive an influx of requests daily, so you want whoever is looking at your kit to be able to get the whole idea of you in a matter of seconds. That means including key words of what your blog/social media is about. For me, I talk about style, beauty, life, and travel. So I now have all those keywords listed right at the top of my media kit to make it easier for the brand to have a wholistic understanding of what I talk about.

Concise: Keep your text (About Me, About Blog) to 5 sentences or less. As I mentioned above, being concise is your best best with your kit. Inundating a brand with unnecessary info and long text may sound great to you, (because you want to show that you’re worth the investment) but for the brand, it could be a headache and end up being looked over. Basically, don’t ramble. Just as you wouldn’t on your job resume.

SOFTWARE

There are so many different softwares and programs you can use to create your media kit but below are some of my personal faves that are pretty straightforward to use:

Canva: I’ve talked about Canva before, here. And I still stand by my statements.

Photoshop: I’ve used Photoshop to create programs for events and flyers. It is more trickier to grasp, but once you do, you’re set to create a really great kit! You can purchase Photoshop as part of the Adobe Creative Cloud for $9.99 a month, here.

I remember scouring the internet to find out what to include in my media kit so I hope this helps some of you! As your platform continues to grow, make sure to keep things up to date and current.

Until next time…